The product team at CB1 reviewed purchase data for cannabis consumers to understand behavioral patterns including which products and effects were being selected for stimulating and social settings. The team developed profiles for various segments of the consumer base to best understand what characteristics were being selected for and which brands elicited an emotional response
Based on insights gathered, CB1 Brands developed product offerings that matched consumer preferences. This included developing unique strains intended to induce a specific response in the user and negotiating with suppliers to provide quality packaging and consumption materials. CB1 Brands operated in tandem with regional manufacturers to develop quality assurance procedures that meet state regulations and provide a consistent experience for every consumer.
Aces Extracts wanted to capture the spirit of adventure in their brand positioning. CB1 Brands created bold packaging and an aspirational art direction to captivate both new and returning cannabis consumers. Brand campaigns focused on the quality of the cannabis product and the convenience of the packaging. CB1 Brands introduced the product to retail operators and managed order fulfillment to ensure customer successes and build business.