The products are intended for users who may have smoked before and are rediscovering cannabis. Strains were selected based on their full bodied flavor profile and consistent balance of THC and terpene expression. Packaged as individual flower or pre-rolled joints, each item in the product line is intended to celebrate the ritual of cannabis use.
The Truth product line was developed for cannabis users of an older demographic. The brand draws influences from 1970s counterculture motifs to promote the transcendental truth of the beneficial relationship between plant and human.
Building on demographic data and the brand values, CB1 Brands incorporated the brand identity into durable packaging. Organic colors, hand drawn embellishments, simplified copy, and natural materials highlight the of quality of the product.